Alexandra Rashed
Alexandra Rashed is Vice President of People and Culture. She brings over 30 years of experience in the technology industry, with a background spanning marketing, people, culture, and business transformation. As a senior executive, she helps organisations turn strategy into action. She has led transformation programs across people and business functions, strengthening operating models and improving how teams collaborate, communicate, and perform. A key part of her work is designing and implementing effective people tools and processes, including performance management, employee engagement, organisational design, and scalable HR systems that support business growth.
Articles by Alexandra Rashed
Best Talent Acquisition Software
Talent acquisition software is a category that sounds like it should mean one thing and then turns out to mean about seven different things depending on who built the product. Some of these platforms are applicant tracking systems with a rebrand. Others are full sourcing engines, interview intelligence layers, or candidate CRMs that happen to process applications on the side.
By Alexandra RashedBest Recruitment CRM
Most recruitment CRMs are not recruitment CRMs. They are sales CRMs with the word 'recruitment' pasted over 'deals' in the navigation. I tested 11 platforms over three weeks - importing the same 200-contact candidate list into each one, running outreach sequences, and tracking how many clicks it took to move a passive candidate from first touch to interview scheduled.
By Alexandra Rashed